Workplace, Marketplace, One Place

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Get Ready for SBC 2015!

Summer Brand Camp focuses on the intersection of consumer and employee brands in the digital age. The event was created in response to the rapid evolution of life on the digital highway – forever blurring the lines between business and their employees and consumers.

The challenges we face today are tougher than ever, staying competitive in the market place while continuing to be a “best in class” employer in the workplace. This unique event will cover a lot of ground. You are going to spend time with a phenomenal group of colleagues; savvy operators and solution providers who attend because they share values and dreams that focus on creating Workplace, Marketplace, One Place!


1:00 - 6:00 PM in One Place

Pre-Conference Session: The Art & Soul of Work

2:00- 4:00 PM in Tenison

Pre-Conference Session: Cross Functional Teams Deliver High Performance! What’s your plan?

2:00- 4:00 PM in Marsalis

Campfire for First Time Attendees

4:15 - 5:00 PM in Covington's

Opening Campfire Reception!

5:00 - 7:00 PM in Elevate

Live From Dallas! It's Tuesday Night Trivia!

7:00 - 9:00 PM in One Place

Service Nation!

7:00 - 11:30 AM in Covington's

Summer Brand Camp Live!

1:00 - 5:00 PM in Grand Ballroom

Conference Kick Off

1:00 - 1:20 PM in Grand Ballroom

Brand Story: Chili's Purpose Experience

1:20 - 1:50 PM in Grand Ballroom

Wendy Clark: #ShareTheHappiness

1:50 - 2:30 PM in Grand Ballroom


2:30 - 3:00 PM in One Place

Kyle Lacy: Moments Matter

3:00 - 3:30 in Grand Ballroom

Brand Story: Cooper's Hawk Winery & Restaurant with CEO Tim McEnery

3:30 - 4:00 PM in Grand Ballroom

Tommy Spaulding: Relationships Are the New Currency of the 21st Century

4:00 - 4:45 PM in Grand Ballroom

What Did We Learn Today?

4:45 - 5:00 PM in Grand Ballroom

Brand Camp Palooza!

7:00 - 10:00 PM in Grand Ballroom


7:30 AM in One Place

Brand Camp General Session

8:30 AM - 5:30 PM in Grand Ballroom

Brand Camp Re-Opens!

8:30 - 8:50 AM in Grand Ballroom

Lessons from the Villages

8:50 - 9:20 AM in Grand Ballroom

It's the Economy & You're Not Stupid

9:20 - 9:35 AM in Grand Ballroom

Connecting the Big Dots of Human, Financial & Social Capital!

9:35 - 10:20 in Grand Ballroom

What If Your Marketing Was So Useful, You Could Charge For It?

10:20 - 11:00 AM in Grand Ballroom


11:00 - 11:30 AM in One Place

Summer Brand Camp Worklabs

11:30 - 12:30 PM in TBA

How to Win a Malcolm Baldridge Award (or just be that good)

11:30 - 12:30 PM in Degolyer
Presented by

Franchisees are Social Too

11:30 - 12:30 PM in Marsalis
Presented by

Best Places to Work (hint: they’re not restaurants and they want your employees)

11:30 - 12:30 PM in Tenison A
Presented by

Voice of The Employee

11:30 - 12:30 PM in Tenison B
Presented by

Summer Brand Camp Picnic

12:30 - 2:00 PM in Grand Ballroom

Winning in the Attention Economy

2:00 - 2:20 PM in Grand Ballroom

Cheryl Bachelder, CEO Popeye's : Dare to Serve

2:20 - 2:50 PM in Grand Ballroom

Our Social Future : Changing the Workplace, Marketplace & the World

2:50 - 3:10 PM in Grand Ballroom


3:10 - 3:40 PM in One Place

Brand Story: Chipotle

3:40 - 4:20 PM in Grand Ballroom

Partnership Is The New Leadership

4:20 - 5:10 PM in Grand Ballroom

What Did We Learn Today & Close of Camp

5:10 - 5:30 PM in Grand Ballroom

Closing Campfire

5:30 - 7:30 PM in TBA

Changers of Commerce

9:00 AM - 12:00 PM in Covington's
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Why Attend?


Who is #SBrandCamp for?

If you are in the foodservice or hospitality industry, whatever your role, Summer Brand Camp is the place to be. At Summer Brand Camp, it isn’t just about the tactics. It’s about developing and executing the strategies that make our industry and our planet a better place to be. Our community of passionate restaurant professionals learn from one another in a fun, friendly and collaborative environment. Select a position to learn more about who Summer Brand Camp is for.
No role has changed more in recent years than marketing. The digital tsunamis of social and mobile have created exploding data sets and increasing dependence on software and technology. Not to mention the previously unimagined minefields and opportunities of a 24-7 connected consumer base. Summer Brand Camp helps you manage these complex realities.
Don’t miss: Jay BaerKyle LacyWendy ClarkAmanda Hite
Feel like it’s ops against the world? Want to learn how to leverage marketing and human resources to help you run your operations more effectively and efficiently? If yes, Summer Brand Camp is the place for you. The brand stories and strategies will help you banish silos and collaborate better with your teams back at home.
Don’t miss: Cheryl BachelderTim McEneryBrandon Hill
Labor activisim, employment pressures and team member engagement are just a few buzzwords that consume the HR space these days. At Summer Brand Camp we face the challenges head on and learn how to utilize not only our colleagues but also our marketing and hr departments and front line team members to create best in class workplaces.
Don’t miss: Chris EbbelerDom PerryGini QuirozTommy Spaulding

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"Summer Brand Camp isn’t just about Marketing or HR or Operations. It’s about all three, and about bringing industry leaders from all parts of the organization together in a really fun and engaging way."
Paul Damico
Group President
FOCUS Brands Inc.®
"Sending my team to a quality event like Summer Brand Camp just makes great business sense. Not only do they have the opportunity for personal and career development, they bring back what they learn at the conference and apply it to our continuous improvement efforts."
Ken Schiller
K&N Management
"CC’s Coffee House has attended TDn2K events since 2007. Each time, we take away new insights into how we can improve the connection between our business practices and our people practices; ultimately realizing that they are one in the same. SBC takes those experiences to an entirely new level! I can’t think of another gathering of industry professionals that can provide this level of value and education for Marketing, Human Resources and Executive leadership. If you see TDn2K attached to any conference, don’t ask, just go!"
Celton Hayden Jr
CCs Coffee
Kelli Valade
Executive VP & COO
"Summer Brand Camp is an event I never miss. The knowledge shared, networking opportunities and genuine sharing of information, insights and inspiration for the benefit of the industry and most importantly the people in this great industry, is amazing. Every year, we think about bringing our best leaders to get exposure to this conference, and the fantastic work of TDn2K. Needless to say, we are huge fans!"


2015 Steering Committee
Ben Salisbury
Salisbury Creative Group 
Lori Bierman
Senior Account Executive
Assess Systems 
Coleen Rand
Sr. Marketing Manager
On The Border 
Mikki Hughes
SVP, Human Resources
La Quinta Inns & Suites 
Kelli Valade
Danielle Geisler
HR Staffing & Engagement
Pappas Restaurants 
Lauren Collins
Sr. Marketing Manager
The Cheesecake Factory 
Alexandra Girard
Brand Manager
Pappas Restaurants 
Ricky Richardson
President & COO
TGI Fridays US 
Kristen Ruff
Dir. Global Team Member Svcs.
Whole Foods 
Karley Hofer
Director of Brand Development
Orange Leaf Frozen Yogurt 
Tony Bridwell
Chief People Offiicer
Brinker International 
Crystal Escobar
Training Manager
K&N Management 
Evelina Rojas
HR Business Partner
FOCUS Brands 
Moriah Smith
Cus. Service & Social Manager
Wildflower Bread Company 
Scott Taylor
Walk-On's Enterprises 
Jason Plutz
VP of Operation
Cooper's Hawk Winery 
Alex Fishman
Talent Acquisition Manager
Cooper's Hawk 
Jeff Stepler
VP Organizational Engagement
The Cheesecake Factory 
William Espey
Brand Voice Lead
Scott Hicks
Sr. Dir. of Business Inights
Heather Kay
Asst. VP of B&I
OSU-Oklahoma City 
Lizzie Maldonado
Recruiting Daily 
Sara Dewitt
Brand Manager
CC's Coffee House 
Julie Juvera
VP People & Field Ops
California Pizza Kitchen 
Liz D’Aloia
Founder / Blogger
HR Virtuoso Company 
Shane Womack
CiCi's Pizza 
Katherine Sherrie
Social Engagement Manager
Social Strategy1 
Claire Prager
VP, Talent Selection
The Cheesecake Factory 
Christina Martinez
Marketing Specialist
Johns Manville 
Avery Block
Customer & Team Engagement
Taco Bell Corp. 
Valerie James
Eat'n Park Hospitality Group 
Ron Ruggless
Southwest Bureau Chief
Nation's Restaurant News 
Michael VanDervort
Executive Director
CUE Inc. 
Todd Jensen
International Brand Manager
Melaleuca, Inc. 
Brittney Zeller
Social Media Marketing Manager
Granite City Food & Brewery 
Michael Phippen
Account Executive
Global Cash Card 
Chelsie Spencer
Talent Acquisition Intern
Buffalo Wild Wings 
Asheton Sprague
Social Marketing Coordinator
Apple Gold 
Jason Gibbs
Director of National Marketing
CiCi's PIzza 
Valencia Bivens
Sr. Customer Marketing Manager
Coca-Cola Refreshments 
Brenda Garcia
Suzy's Swirl 
Wendy Kessler
National Account Manager
Righteous Clothing Agency 
Kathleen Wood
Suzy's Swirl 
Danial Salley
Director of Training
Tony Roma's 
Annie Rodrigue
Regional Sales Director
Compeat, Inc. 
Kathryn Harris
CityRange Steakhouse Grill 
Gisela Piedra
HR Generalist
OTB Mexican Grill & Cantina 
Brian Meldrum
VP of Sales
Relevant Mobile 
Rob Grimes
Brian Medina
Dir. Business Development
Self Opportunity, Inc. 
Heather Helton
Regional Field HR Manager
On The Border 
Sara Anderson
Workforce Development Manager
National Restaurant Associatio 
Sarah Dahlberg
Director, Global Comms
Kelli Lyons
Sr. Analyst, Consumer Insights
TGI Fridays 
Greg Nicolai
Manager, Talent Acquisition
Cracker Barrel 
Jaime Dohm
Training Manager
Fish City Grill & Half Shells 
Jeannie Farley
Creative Manager
Granite City Food & Brewery 
Mike Andrews
Account Manager
Donna Daniels
Senior Mgr HR
CKE Restaurants 
Cindy Benson
Field Marketing Manager
Dickey's Barbecue Restaurants 
Sherry Elbow
Director of Marketing & BSM
Dickey's Barbecue Restaurants, 
Cindy Skufca
Brand Community Manager
On The Border 
Eric Selby
VP Brand Development
Mazzio's, LLC 
Tim Green
Area Director
Fish City Grill & Half Shells 
Cheyenne Babb
Field Training Coordinator
Kirstie Johnson
Learning & Development
Melanie Pierce
Director of Marketing
Cooper's Hawk 
Alisha Gulden
Vice President, Sales
National Restaurant Assoc. 
Jamie Daniels
National Sales Director
Righteous Clothing Agency 
Chris Charles
Creative Designer
Norton Creative 
W. Chris Burcham
VP Client Services
Transworld Advertising 
Jaime Lewek
Selection Coordinator
Apple Gold 
Jason Plutz
VP of Operations
Cooper's Hawk 
Heather Newland
Marketing Coordinator
Nestle Toll House Cafe by Chip 
Laura Linthicum
Director of Retail Recruiting Operations
Matthew Boring C.E.C
Online Community Manager
Tyson Foods 
Jennifer Buxton
Director of Talent Acquisition
Josh Lowry
Director, Content Development
Fasika Melaku-Peterson
VP of People & Recruiting
Taco Bueno Restaurants 
Kristen Ferguson
Sr. Manager of Communication
Kimberly Scott
Senior Manger - Partnerships
Share Our Strength 
Andrea MacKay
Director, Customer Success
Shelly Pierce
Mgr. of Training & Development
On The Border 
Jon McGinley
Diana Hovey
Managing Director
Share Our Strength 
Marti Trotter
Field Training Consultant
CiCi's Pizza 
Jessie Sherrer
Senior Manager
Share Our Strength 
Russell Smeed
VP, Business Development
HR Virtuoso Company 
Dane Schwartz
Corporate Marketing Manager
Rhonda Parrow
HR Manager
Cooper's Hawk 
Natasha Gaffoglio
Mgr, Ops Communication
Taco Bell 
Michelle (Barlow) Weech
Vice President, Marketing
Hardie's Fresh Foods 
William Tincup
Principal Analyst
KeyInterval Research 
JD Cummings
Recruitment Strategy Manager
Chipotle Mexican Grill 
Kendall Ware
Director of Training
CiCi's Pizza 
Jay Goldstein
Fish City
Ashley Nuchia
Creative Director
Norton Creative  
Ashley Fowler
College Recruiter
Buffalo Wild Wings 
Ty Sullivan
Director of Marketing
Dianna Jackson
Assistant Brand Manager
Hardies Fresh Foods 
Courtney Martinez, PHR
Senior Manager, Franchise HR
DineEquity, Inc. 
Jennifer Foley
Corporate Training Manager
BLD Brands 
Mike Serchia
Director of HR & Training
Villa Restaurant Group 
Jim Schafer
Sr. Marketing Director
Sargento Foods 
Eugenia Bates
Director of HR
Urbane Cafe 
Robert Abdallah
Marketing Manager
On the Border 
Christi Christian
Director of Mkt & Special Ops
Urbane Cafe 
Kimberly Proffitt
Regional Training Manager
Apple Sauce Inc. 
Keith Sirois
Big Boy Restaurants Int'l.  
Grace Minshew
Replay Analyst
K&N Management 
Jason Lyon
Boondocks Hip 
Rose Ann Garza
Director of Human Resources
Kerbey Lane Cafe 
Mary Christensen
Marketing Manager
Pacific Catch 
Jon Ridzon
Marketing Analyst
Kenneshia Cox
Social Media Coordinator
Nestle Toll House Cafe by Chip 
Ashly Turner
Topgrading Coordinator
K&N Management 
Adriana Scarcella
Talent & Community Manager
Chili's Grill & Bar 
Christina Novelli
Sr. Manager, Creative Services
Danielle Robinson
Director of Topgrading
K&N Management 
Emily Whitehouse
Sr. Manager, Marketing and Insights
Stephen Farr-Jones
ADM Marketing 
Helga Melgar
Marketing Manager
Jill Peterson Dukes
Director, Marketing
Innovative Dining Group 
John Poulos
VP of Sales
Dustin Guzman
Director, Human Resources
Innovative Dining Group 
Guy Weaver
Vice President Sales - West
National Restaurant Assoc. 
Ryan Bowman
Sr. Training Manager
Chick-fil-A Inc. 
Granya Gormley
Director, Human Resources
Allen Shoemaker
Field Training Consultant
CiCi's Pizza 
Joshua Williams
Talent Acquisition Manager
On The Border Mexican Grill 
Cody Pierce
Vice President of Marketing
Pizza Ranch 
Jason Lauritsen
Director, Best Places to Work
Quantum Workplace 
Claire Dugas
Local Store Marketing Manager
Walk-On's Enterprises 
Alex Enriquez
Start Up Director, Dallas
City Year 
Kelly Parker
Marketing Manager
Walk-On's Enterprises 
Michelle Mason
Sr. Director of Ops, Dev & Beverage
Granite City 
Walter Rosales
Field Training Consultant
CiCi's Pizza 
Susie Hansbarger
Regional Marketing Manager
Apple Sauce Inc. 
Kenny Latimer
International Brand Manager
Melaleuca, Inc. 
Kristen Colby
Sr. Director of Marketing
Front Burner Restaurants 
Sam Napoli
Creative Services Coordinator
Walk-On's Enterprises 
Molly Larson
Director of Training
Taco Bueno Restaurants 
Ty Bennett
CEO, Speaker & Author
Leadership Inc. 
Eric Ozarowski
Oh! Social 
Arlene Petokas
VP, Human Resources
CKE Restaurants 
James Fripp
Sr. Director Global Diversity & Inclusion
Yum! Brands, Inc. 
Mimi Keller
Director of Marketing Comm.
TGI Fridays International 
Chad Houser
Founder & Chef
Cafe' Momentum 
Jackie Rodriguez, SPHR
Director of Global Recruiting
TGI Fridays 
Mike Manzo
Sr. Talent Acquisition Manager
Brinker International 
Cassandra Van Broekhuizen
Marketing and Sales Associate
Gala Corporation 
Tony Parenti
Regional Director
Brinker International 
Emily Contreras
Marketing Coordinator
Gala Corporation 
Robert Mason
Regional Director
Brinker International 
Katie Anderson
Sr. National Marketing Assoc.
Orange Leaf Frozen Yogurt 
Amy Ellerd
Manager of Training
Gala Corporation 
Lauren Bifulco
Partnerships Manager
Tonya Hutchison
Director of HR and Training
Gala Corporation 
Brooke Wilson
NRO PeopleWorks Partner
Brinker International 
Jay Winborne
Media & Communications Manager
Romacorp, Inc. 
Ryan Tanis
General Manager
Suzy's Swirl 
Jeff DeLambo
Marketing Manager
Romacorp, Inc. 
Melissa Robinette
Talent Acquistions Manager
Brinker International 
Keegan Lanier
Director of Operations Support
Walk-On's Bistreaux & Bar 
Aurora Rosas
Sr Team Member Specialist
Brinker International 
Tim McEnery
Founder & CEO
Cooper's Hawk  
Dave Delahan
Area Director
Chili's-Brinker International 
Angela Saunders
Manager of Recruiting
Front Burner Restaurants 
Belinda Smith
Summer Brand Camp
Jason Seiden
Brand Amper 
Kelly Vaccaro
Director of Training
Kerbey Lane Cafe 
Sarah McDuff, PHR, SHRM-CP
Human Resources Generalist
Food Concepts International db 
Lisa G Cervenka
Chief Brand Officer
Brand Amper 
Dom Perry
Sr. Director
Brinker International 
Barbara Stephens
Sr. Director
Brinker International 
Kristen Zagozdon
VP of HR
Cooper's Hawk 
Eduardo Garcia
General Manager
Doug Shaw
What Goes Around 
Khomsan Liamkrajang
General Manager
Eadie Skelton
Training Coordinator
CiCi's Pizza 
Sandra Barrientos
General Manager
Jim Knight
People Forward 
Armando Sanchez
General Manager
Kyle Lacy
Head of Marketing Strategy
Mary Kay Hyde
Vice President, Marketing
Lue Kraltchev
International Training Manager
TGI Fridays 
Allan Guarino
ADM Marketing 
Anthony Lee
Marketing Creative Director
Nestle Toll House Cafe 
Jamie Griffin
VP of Business Administration
Raising Cane's Chicken Fingers 
Alyssa Tidwell
Recruiting Specialist
Twin Peaks Restaurants 
Chris Ebbeler
Sr Mgr Workplace Community
Chili's Grill & Bar 
Tammy Rice
Director of Training
TGI Fridays, International 
Joleen Goronkin
People & Performance Strategies  
Maria Rivera
Restaurant Operations Executive
Katie Victorine
HR & Benefits Specialist
Pacific Catch 
Rodney Morris, SPHR
Senior Vice President
The Elliot Group 
Kat Cole
President, Global Channels
Focus Brands Inc. 
Lucy Dominguez
Sr. HR Professional
Self Employed 
Debbie Buckner
VP, Recruiting & Sales Support
Cheryl Bachelder
Popeyes Louisiana Kitchen 
LaShawn Cartwright
Sr. Mgr, Talent Acquisition
Chick-fil-A, Inc. 
Laurie Ruettimann
Founder, Board Member
LFR, Inc., TDn2K 
Jodee Morgan
Director - Talent Acquisition
Chick-fil-A, Inc. 
Errol Lobo
Sr. Analyst
TGI Fridays 
Celton Hayden, Jr
President and CEO
CC's Coffee House 
Robin Ruttle
Marketing Manager, USA
Colleen Hughes
Director, People Selection
California Pizza Kitchen 
Jay Baer
Author & Keynote Speaker
Nicole Edwards
Manager of People Selection
California Pizza Kitchen 
Janet Hoffmann
HR Aligned Design 
Gje Greene-Wallace
Director of Marketing
Fish City Grill & Half Shells 
Tommy Spaulding
Spaulding Companies 
Kasey Whitten, PHR
Vice President/Human Resources
Food Concepts International / Abuelo's 
Shannon Williams
Sarah Ruth Hurlbert
Director, National Sales
The Coca-Cola Company 
Wendy Clark
President, Strategic Marketing
The Coca Cola Company 
Josh Nations
Director of Marketing
Coca-Cola North America 
Chelsea Hickey
Marketing Consultant
Converse Digital 
Larry Peterson
Account Executive
Global Cash Card 
Courtney Schutze
Communications Manager
CiCi's Pizza 
Gini Quiroz
Dir., Team Member Engagement
K&N Management 
Alyson Salz
Managing Partner
Righteous Clothing Agency 
Amanda Boso
HR & Chief of Staff
Twisted Root Burger Co. 
Jason Boso
Chef & Owner
Twisted Root Burger Co. 
Marcus Viscidi
Dir. of Sales Leadership Conf.
CSP Business Media 
Meg Crampton
Employer Branding Coordinator
Electronic Arts 
Bill Bayne
Fish City Grill & Half Shells 
Traci Sands
Major Accounts Manager
Michelle Bythewood
VP Brand Marketing
CiCi's Pizza 
Joel Naroff
Pres., Naroff Economic Advisors
TDn2K Economist 
John Rischard
Social Media Marketing Intern
Social Strategy1 
Jessica Hatcher-Scantlin
Public Relations Consultant
BTC Revolutions & TDn2K 
Izzy Rohr
Accounts & Creative Wizard
BTC Revolutions 
Jonathan Brewer
the Director of Awesome
Be The Change Revolutions 
Chris Reed
Creative Director
BTC Revolutions 
Kami Schreier
BTC Revolutions 
Eva MacDonald
Account Lead & Community Mgr
BTC Revolutions 
Kathleen Buehler
Operations Manager
White Box Social Intelligence 
Lisa Chidichimo
Client Analytics & Advertising
BTC Revolutions 
Brandon Hill
BTC Revolutions 
Nate St. Pierre
Digital Strategist
BTC Revolutions 
Amanda Hite
Chief Change Officer
BTC Revolutions 
Catherine Kaucic
Marketing Intern
Gerret Montgomery
Business Analyst
Nancy Thomas
Controller/Director of Ops
Michael Harms
Exec. Director of Operations
Wally Doolin
Chairman & Founder
Victor Fernandez
Exec Director of Insights
Gina Morrison
Executive Assistant
Joni Doolin
CEO & Founder
Bob Rycroft
Executive Director
Sheryl Coyne-Batson
Director of Sales
Shawn Dawson
Business Analyst
Melissa Papaleo
Sr. Director Biz Dev & Events
Patti Phan
Business Analyst
Allyanna Pascone
Associate Business Analyst
Jennifer Hubert
Business Analyst
Sarah Atkinson
Director, Marketing & Communications
Adrienne Bommarito
National Account Manager
The Event Lounge, LLC 
Christopher Aupperle
Chief Get It Done Guy
The Event Lounge 
Gloria Clem
Director of First Impressions
The Event Lounge 
Angie Turner, CMP
Operations Manager
The Event Lounge 
Alison Kieckhafer, CMP
Chief Event Officer
The Event Lounge 
Kristy Goode
Marketing Coordinator
The Event Lounge 
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